The Kindness Revolution™ Marketing Strategies
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American Consumer Behavior Findings
The Do Well Do Good Public Opinion Surveys on Cause-Marketing and Corporate Social Responsibility
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Conclusion
Consumer Awareness
As the data confirms, consumers want, are willing to pay more, and willing to go further to buy products or use companies that support a cause.
Research: Cause Marketing & Consumer Behavior
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91% of consumers want to be heard by companies
91% of consumers want to be heard by companies •88% of consumers think companies should try to accomplish their business goals while still trying to improve society and the environment.
88% of consumers think companies should try to accomplish their business goals while still trying to improve society and the environment.•83% of consumers think companies should support charities and nonprofits with financial donations.
83% of consumers think companies should support charities and nonprofits with financial donations.•71% of consumers would like companies to increase their advertising to tell what the companies are doing in the community
71% of consumers would like companies to increase their advertising to tell what the companies are doing in the community•71% of consumers have bought a cause-product
71% of consumers have bought a cause-product•People would be willing to travel 11 minutes longer to a specific store to purchase a product that supports a cause
People would be willing to travel 11 minutes longer to a specific store to purchase a product that supports a cause
