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American Consumer Behavior Findings
The Do Well Do Good Public Opinion Surveys on  Cause-Marketing and Corporate Social Responsibility
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Conclusion 
Consumer Awareness

As the data confirms, consumers want, are willing to pay more, and willing to go further to buy products or use companies that support a cause.

Research:  Cause Marketing & Consumer Behavior




91% of consumers  want to be heard by companies 

88% of consumers think companies should try to accomplish their business goals while still trying to improve society and the environment.

83% of consumers think companies should support charities and nonprofits with financial donations.

71% of consumers would like companies to increase their advertising to tell what the companies are doing in the community

71% of consumers have bought a cause-product

People would be willing to travel 11 minutes longer to a specific store to purchase a product that supports a cause